E-commerce and D2C · Copenhagen, Denmark
EcoCulinar got 25 hours a week back in 7 days
EcoCulinar designs and sells plastic-free kitchen tools, cookware, and storage. Based in Copenhagen, we ship directly to customers across Europe. Everything we make is dishwasher safe and built to last.
A Tuesday morning at EcoCulinar's Copenhagen office: Maja sketches a spoon design at her standing desk while a customer support agent reviews AI-drafted emails on her laptop, sample pots and packaging all around.
The business
Sustainable kitchenware for modern European homes.
- Customers
- Eco-conscious home cooks, mostly aged 25-45, across Europe.
- Team
- 8 people
- Location
- Copenhagen, Denmark
Tools before we started
What they sell, share of revenue
The team
8 people, and what their AI now does for them
The questionnaire
What Maja Hansen told us before we started
Maja Hansen, Founder & CEO, filled in the same questionnaire you can fill in today.
Managing customer inquiries and order updates manually.
Free up 20 hours a week so the team can focus on growth, not admin.
AI might give incorrect product information to customers · Team could resist change · Losing the personal touch in customer service
Keep human
- Creating new product designs
- Talking to suppliers about sustainable materials
- Writing the weekly newsletter
Take it off our plate
- Answering repetitive customer emails
- Updating inventory spreadsheets
- Scheduling social media posts
- Generating product descriptions for hundreds of SKUs
Our advice
Google Gemini for Workspace, and the three things to automate first
It sits directly inside the Google Workspace tools your team already uses every day, so there is no new app to learn. The business-grade version keeps your data private and gives every employee an AI assistant in Gmail, Docs, and Sheets.
Your tools today
We advise
Google Gemini for WorkspaceFit 9/10Set up for 8 people, connected to your toolsAI takes over
- Customer inquiry triage and draft reply
- Product description generator
- Weekly logistics and sales report
Stays human, AI only supports
How each platform fit this business
What we advised to automate first
- Customer inquiry classification and response drafting in Gmail
- Product description generation from supplier specs in Docs
- Order status updates and weekly delivery reports in Sheets
Their 7 days
One Zoom session a day, from kick-off to AI-ready
- Day1
Discovery and platform setup
Maja (Founder), Operations ManagerIn a Zoom meeting, we mapped the team's daily workflows and identified the highest-friction tasks. Then we provisioned Gemini for Workspace for all eight accounts and set up the admin controls.
- Day2
Individual AI configurations
Full teamEvery team member joined a one-on-one Zoom call with screen sharing to configure their own Gemini projects, custom instructions, and connected apps. We built personal prompt libraries for their specific roles.
- Day3
Daily AI use training
Full teamIn a Zoom training session, we ran hands-on exercises in Gmail, Docs, and Sheets. Each person practised drafting emails, analysing data, and writing in their own voice with Gemini's help.
- Day4
Automation building part one
Customer Support, Operations ManagerIn a Zoom meeting, we built the customer inquiry triage system in Gmail and connected it to a shared label structure. Support staff tested the draft-and-review flow.
- Day5
Content and marketing automations
Content Creator, Marketing LeadIn a Zoom meeting, we set up a product description generator that pulls from supplier datasheets in Docs, and created templates for social media captions and blog outlines.
- Day6
Reporting and logistics automations
Logistics Coordinator, Operations ManagerIn a Zoom meeting, we automated a weekly sales report that compiles Shopify data into Sheets and generates a plain-English summary. Logistics triggers were added for shipment delays.
- Day7
Live training and go-live review
Full team plus Complete AI Business consultantThe whole team joined a live 90-minute Zoom session to practise their new setups, ask final questions, and document everyday AI habits. We closed with a plan for the first 30 days.
The Complete AI Business consultant leads the live Day 7 workshop on a Zoom call. The client's team is at their own workplace, with the consultant visible on a screen showing Gemini's interface, while three employees take notes and one tests a prompt on her phone.
Training
A live Zoom session, 5 custom videos and a plan per person
Live training on Zoom
A 90-minute Zoom workshop where every team member practised with their own Gemini setup, asked questions live, and we role-played common customer scenarios.
Custom training videos
- ▶ Getting started with Gemini in Gmail6 min
- ▶ Drafting customer replies with your voice8 min
- ▶ Product description creation in Docs5 min
- ▶ Weekly sales reports with Sheets and Gemini7 min
- ▶ Prompt writing for brand-consistent content4 min
Online training plan, per role
- Founder & CEO
- Strategic planning and market analysis with Gemini.
- Operations Manager
- Automating operations routines with Google Sheets and Gemini.
- Marketing Lead
- Campaign planning and data insights with AI.
- Content Creator
- Writing faster without losing brand voice.
- Customer Support
- Handling repetitive emails efficiently with AI drafts.
- Logistics Coordinator
- Automating shipping reports and supplier emails.
- Product Designer
- Material research and design inspiration with AI.
Automations built
3 automations that now run every day
Customer inquiry triage and draft reply
7hper weekProduct description generator
4.5hper weekWeekly logistics and sales report
2hper weekThe result
25 hours a week back, worth $43,700 a year
12 hours come from everyone using their own AI every day, 14 from the automations. The team now handles 40% more customer emails in the same time, and new product listings go live three days faster. Maja has reclaimed her Friday afternoons for design work, and nobody dreads the weekly report anymore.
Where the hours come from, per week
Paid back in week 9
At $38 an hour, the time saved earns back the $7,700 in 9 weeks. Every week after that is profit.
back per year
value per year
Retainer: monthly. We chose a monthly retainer so we get ongoing priority support, model updates, and new automations for things like returns processing and personalised product recommendations.
Before, our support team was drowning in 'where is my order?' emails. Now Gemini drafts a perfect reply in seconds, and we just add a quick personal note. I finally had time last month to design a new bamboo utensil line instead of spending my evenings on admin.
Your business, AI-ready in 7 days.
Answer the questionnaire and get a free first plan, written for your team and your tools.